VAPAS ( Value-Added Products for Agricultural Sustainability) project

U Turn Foundation is trying to assist rural women of Uttarakhand to bring their products to market and to access information about prices and market conditions. Starting a value-added agricultural business is an exciting opportunity for the rural mountain women interested in diversifying and exploring new markets.

Value added agricultural is a measure of adding value to the primary agricultural commodities. In today’s global economy characterized by fierce competition, it is becoming extremely difficult for agricultural producers to focus solely on producing primary commodities and still expect to realize a decent standard of living. Adding value to agriculture is a logical way to stem the decline in farm income.

Due to the lack of proper sources of income, migration has always been a major problem in the state of Uttarakhand. VAPAS focuses on providing increased income source to the youth of Uttarakhad engaged in agricultural activities with an aim to decrease the migration of youth from their villages.

In order to achieve its target the Foundation has prepared a blue-print which involves introduction of organic farming with high yields, specialized products with higher value, storage facilities, packaging and assisting the farmers in marketing their produce.

 VAPAS is a new venture with a vision of opportunity and contacts for those who also may be interested in exploring the possibility. It aims not only the farm product but also the ecosystem to be enhanced and benefited. Farmers will share their perceptions about the opportunity and the industry.

Exposer of farmer to international market. Farmers will market their product gaining a higher profit margin internationally. The development of a good cooperative is one of the most satisfying works that any farm group can ever undertake. No longer will farmers be just the producers who are separated from their produce at the lowest possible price. They will be the processors and distributors and marketers. The people who raise the food will finally get adequate and stable income as a reward for their work in delivering to people, not only the best, but the cheapest food in the world.

U Turn Foundation is trying to assist rural women of Uttarakhand to bring their products to market and to access information about prices and market conditions. Starting a value-added agricultural business is an exciting opportunity for the rural mountain women interested in diversifying and exploring new markets.

 Creating Value or Capturing Value. Regardless of whether you are creating value or capturing value, the bottom line is that you are adding to the value of the product.  Creating a value added product, such as soy nuts may offer a large margin of value that can be added. The created added-value product might provide a much greater profit margin – especially for a small-volume producer. However, processed product can reach more widely in the market. Capturing value often emphasizes attention to market competition and controlling production costs. Creating value requires new production techniques, product developments, services, market analysis and selling skill.

We are targeting the world market. Everyone today is talking about organic food. Coarse grain is the demand of the day. We aspire to be the very affordable organic-food basket for the global food marts. The itinerary is a long list of cereals, fruits and vegetables both processed and unprocessed.

The farm practice is done traditionally, where seeds are ultra-sun-dried and preserved in air –tight containers to give utmost nutritional value to the produce. A proper balance is managed between extraction and regeneration of natural resources from the mother-earth.  The effort is to preserve, protect and promote the natural resources of the Uttrakhand hills.

 Revolution is always brought from the grass root level. Hence, we have concentrated our highland farmer from Uttrakhand in this project. U Turn Foundation is working to lay a proper foundation between the highland farmers of Uttrakhand and the growing world economy so that they lay an imposing spot on the global market.

U Turn Foundation intends to integrate farming, education, and preservation within a community farm model.  It wants to spread awareness regarding the traditional method of farming the youth and create a learning program where youth will get opportunities to engage in direct exploration of the environment to learn about plant growth, food production and the natural world.

U Turn Foundation focuses not only farmers but the entire community who will be involved in this project. We look up for the proper education of the children and providing other amenities as medical-aids,etc.

Mission Organic Uttarakhand:

Creation of a distribution channel for marketing the agro-products of rural Uttarakhand and to get them the best price for the products.

Marketing Partner: Uttarakhand Organic Board

Assisting and training local farmers in entrepreneurships 

Venturing into Agro-tech

Assisting farmers in organic certification

Showcasing agro-products of villagers on various platforms (online/offline)

Acting as a bridge between farmers and buyers